In contemporary Argentine politics, digital identity supersedes institutional roles, and banking becomes a platform for visibility rather than a tool for representation and policy-making. The arrival of María Celeste Ponce to the Chamber of Deputies is a prime example of this trend, where personal exposure on social media replaces effective legislative work. Her parliamentary performance is marginal; in over two years, she has co-authored only two declarative projects with no legislative impact. Her legislative agenda is notably empty, lacking initiatives on critical national issues like education, health, economy, security, and social challenges. Instead, her focus is on imported ideological conflicts aligned with the international new right, particularly concerning the judicial situation of former Brazilian President Jair Bolsonaro. Her public visibility relies almost exclusively on platforms like Instagram, where she combines religious messages, cultural provocations, and moral discourse. Her figure has gone viral due to episodes such as disputes over aesthetics, posts in a bikini, speeches against Halloween, constant references to her evangelical faith, and her baptism in the Jordan River. While none of this is objectionable in a private context, the problem arises when this exposure effectively replaces the function for which she was elected. This case is not an anomaly but an expression of a broader logic that displaces democratic representation in favor of the algorithm.
